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Gordon Retail Concepts LLC

149 South Barrington Ave, #783

Los Angeles, CA 90049

Tel: (310) 472-1934

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Client Testimonials

Scott is a visionary who makes dreams into reality. He is able to focus on the bigger picture and deliver amazing results. Throughout the many challenges and setbacks that occur in development, Scott is able to keep his cool, a level head and most of all maintains his integrity. Most of all he is results driven and makes things happen.

Bennett Hong
Project Manager, Store planning and development, Louis Vuitton North America

Scott Gordon understands business and management as well as anyone. His track record of success speaks – forcefully and eloquently – for itself.

Tim Fitzgerald
General Counsel, Gordon Group


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Starbucks Latest Designs – Wired Magazine

Author : Scott Gordon | Date : January 08, 2014


Last November, Starbucks opened a new store, just like they’d already done more than 1,700 times in 2013. Like the Starbucks you pass on your way to work, this new coffee shop has everything you need for your caffeine consumption ritual: a coffee bar, cozy lounge and enough coffee choices to make you wired for days on end.

Only there’s a minor difference: This new Starbucks is on a moving train.

The coffee behemoth partnered up with Swiss train company SBB to convert a double-decker train car into a store that people could visit during their workday commute. Logistically speaking, it’s a smart move; instead of making busy customers come to them, they figured, why not just go to the customers? “It’s all about us meeting our customers where they are in their day,” says Bill Sleeth, Starbuck’s vice president of design for the Americas.

You could read the sentiment as just another one of the company’s plays for worldwide caffeine domination, but the intense customization of stores is actually an ongoing effort to make the Starbucks brand a little less brand-y. “What you don’t want is a customer walking into a store in downtown Seattle, walking into a store in the suburbs of Seattle and then going into a store in San Jose, and seeing the same store,” Sleeth explains. So how do you make the world’s largest coffee house feel like a neighborhood haunt? The answer: good design. Click here to read more.


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Category : News | Starbucks | Tags :

Gordon Retail Concepts

Scott Gordon

Scott Gordon is Owner and President of Gordon Retail Concepts, LLC, an authorized Starbucks Licensee and developer of retail entertainment properties. Until the end of 2007, Mr. Gordon was President and Director of Development of Gordon Group Holdings...

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