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149 South Barrington Ave, #783

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Working with Scott on the development and launch of The Pier Shops is a definite high-point of my career. Scott's accessibility and reliability was a constant, treating me and my entire company as nothing less than true partners throughout the process.

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Starbucks Latest Designs – Wired Magazine

Author : Scott Gordon | Date : January 08, 2014

 

Last November, Starbucks opened a new store, just like they’d already done more than 1,700 times in 2013. Like the Starbucks you pass on your way to work, this new coffee shop has everything you need for your caffeine consumption ritual: a coffee bar, cozy lounge and enough coffee choices to make you wired for days on end.

Only there’s a minor difference: This new Starbucks is on a moving train.

The coffee behemoth partnered up with Swiss train company SBB to convert a double-decker train car into a store that people could visit during their workday commute. Logistically speaking, it’s a smart move; instead of making busy customers come to them, they figured, why not just go to the customers? “It’s all about us meeting our customers where they are in their day,” says Bill Sleeth, Starbuck’s vice president of design for the Americas.

You could read the sentiment as just another one of the company’s plays for worldwide caffeine domination, but the intense customization of stores is actually an ongoing effort to make the Starbucks brand a little less brand-y. “What you don’t want is a customer walking into a store in downtown Seattle, walking into a store in the suburbs of Seattle and then going into a store in San Jose, and seeing the same store,” Sleeth explains. So how do you make the world’s largest coffee house feel like a neighborhood haunt? The answer: good design. Click here to read more.

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Category : News | Starbucks | Tags :

Gordon Retail Concepts

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Scott Gordon

Scott Gordon is Owner and President of Gordon Retail Concepts, LLC, an authorized Starbucks Licensee and developer of retail entertainment properties. Until the end of 2007, Mr. Gordon was President and Director of Development of Gordon Group Holdings...

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