Starbucks came to life in Seattle in 1971. It began first on Western Avenue then moved to a narrow shop on Pike Place Market. It offered a range of freshly roasted coffee beans, purchased directly from growers around the world. The original founders were two teachers and a writer who wanted to create a romantic atmosphere where customers could enjoy...
Across the world, the Starbucks phenomenon is recognized as a fantastic example of how to develop, grow and nurture a business in the digital age. The number of Starbucks branches across the world and on every corner in the USA is a testament in itself to their huge success. The reputation of their products and the spaces they create for...
Starbucks did not become a global success story by chance. The CEO and visionary behind its extraordinary growth, Howard Schultz, employed a radical and innovative business strategy to propel the company to its current position. His unusual approach was to saturate an area with Starbucks stores, creating more foot traffic for each branch. This risky strategy has paid off, despite...